Investigating the Context – How to Design an Effective Automation Strategy

Despite test automation having been around for decades now, many teams still seem to have a hard time succeeding with its implementation. Automation projects are abandoned, or even worse, teams spend way too much time trying to keep their automation up and running where abandonment (or at least a trip back to the drawing board) wouldn’t be such a bad idea…

In this workshop, I’ll introduce you to a number of automation projects I have been working on (or that I have been introduced to otherwise) that had, let’s be gentle, plenty of ‘room for improvement’.

You will then be asked to answer a number of questions for each of these projects, such as:

  • Where did it go wrong?
  • What do you think was the root cause of the problem(s)?
  • Was there one single root cause? Or was it a matter of multiple, related issues?
  • How could these problems have been prevented?
  • Could these problems have been prevented?

You will also be asked to score (and motivate your score) the project you have seen on several factors, including:

  • Expectations and how they were managed
  • The chosen automation approach
  • The required and actual skill set of the people involved
  • The automation outcomes and its added value

Answering these questions for the given projects will help you to gain insight into common problems with test automation projects, as well as how to mitigate (or better, avoid) them.

You’ll also learn to ask the right questions when it comes to test automation projects, which will help you be more successful in your own test automation journey.

You’ll be investigating the featured projects in several rounds in smaller groups, which will allow you to learn not only from us, but also from your fellow participants. You’ll refine and present your findings and recommendations in several rounds, allowing you to learn as you go.

In the afternoon, after having learned about some of the problems that can cause test automation efforts to fail, you’ll create and pitch proposals on how to do better, sharing your learnings and suggestions with the other attendees and applying them to your own situation.

Takeaways / next steps:
After attending this workshop, you’ll have insight into what makes and breaks test automation projects. You’ll have compiled a list of questions and things to take into account that you can apply to your own current or future test automation efforts, in your specific situation. You’ll walk away with practical ideas and actionable items that you can directly apply to your own automation efforts the moment you return to work.

Target audience:
This workshop is targeted towards testers, developers, team leads and others that rely on test automation (or are looking to do so) as part of their software development and testing efforts and those who want to learn how to recognize and mitigate common pitfalls with regards to test automation implementation.

Course delivery
Due to its highly interactive nature and the fact that it lends itself exceptionally well to learning not only from us, but also from your peers, this workshop is especially well suited for conferences.

An ideal group size would be around 25-30 people. This guarantees enough diversity in terms of experience and experiences, so that participants can learn from and inspire each other.

Availability and pricing
Are you interested in hosting this workshop as part of your conference, or do you have any additional questions? Please contact me through the Contact page or send me an email at and I’ll be in touch.

Pricing available on request.